Track every step of your Customer Journey
metritix connects online and offline data to reveal the complete path from first touchpoint to conversion and its real impact on revenue.
The problem with traditional analytics
Clicks and sessions do not show what actually closes deals. You need a full end-to-end view.
Disconnected data
Online and offline conversions live in separate systems. Journey context gets lost.
Wasted budget
Without multi-touch attribution, you optimize channels that only look good on paper.
Incomplete attribution
Last-click misses most of the path and distorts campaign performance.
Features
Everything you need to understand the full customer journey and optimize marketing performance.
Customer Journey Mapping
See the complete path customers take from first touch to conversion. Understand which channels initiate relationships, which nurture leads, and which close deals. Analyze touchpoint frequency and optimal journey length.
Multi-Touch Attribution
Track every touchpoint in the customer journey across all channels - online ads, email, forms, phone calls, and in-person meetings. See which combinations of touchpoints drive the highest conversion rates.
True ROI Calculation
Connect marketing spend with actual revenue. Calculate real ROI by tracking costs per channel and attributing revenue to specific campaigns across the entire customer journey, not just the last click.
Conversion Funnel Analysis
Visualize your entire sales funnel from MQL to SQL to Won deals. Track conversion rates at each stage, identify bottlenecks, and understand average time in each phase to optimize your sales process.
Team Performance Tracking
Break down conversions by salesperson, team, or region. See which team members close the most deals, have the shortest sales cycles, and generate the highest revenue to replicate success.
Lead Sources Analytics
Track lead origins by cross-referencing form performance with specific products or services. Monitor growth and transaction value to identify profitable channels and optimize your marketing budget.
How metritix works
From data integration to insights in 4 steps.
Connect data sources
Integrate marketing platforms and CRM/sales tools with automatic syncing.
Unified data collection
We combine online interactions and offline conversions into one customer journey.
Attribution and analysis
Multi-touch models, funnel analysis, and channel comparisons in one place.
Actionable insights
Clear recommendations on where to invest and what to optimize for higher CR.
Built for Every Industry
Whatever your business model, metritix adapts analytics to your sales reality.
B2B SaaS
Connect campaigns with demo requests, trials, and subscriptions. Optimize lead-to-customer.
ContactReal Estate
Attribute inquiries and sales to exact sources. Go beyond traffic-level reporting.
ContactProfessional Services
Identify channels that bring your most valuable clients and highest LTV.
ContactReady to connect your data?
Reach out and see how metritix can provide full customer journey visibility.
Free consultation
Custom demo
ROI analysis